My route into photography came through words. I’ve spent much of my career working across writing, brand strategy, B2B marketing and creative direction, helping organisations work out what they want to say, who they’re saying it to and how they should show up.

That background shapes the way I photograph. I’m interested not only in making strong images, but in what people, places, behaviour and small details reveal about a business or brand.

Sometimes the job is simply photography: portraits, teams, events or brand imagery. Sometimes being in the room reveals something more useful — where the energy is, what people respond to, what feels distinctive, what feels forced. When it’s useful, I can turn those observations into strategic thinking and creative direction.

My work sits somewhere between documentary observation and commercial usefulness: getting close enough to see what’s really happening, then helping clients make something of it.

Based in London. Available for work across the UK.